Getting people to visit
website en mass is not exclusive to organizations with massive budgets or huge
sites, any individual or organization can achieve it. It may look slow as you
move up traffic; you will eventually level up with the best if you do not back
down.
The following four steps
are sure to drive up traffic to your site—content strategy, sharing contents on
social media, building links and PPC marketing. They look simple, but are
highly effective.
Content Strategy
If you are having issues
driving traffic to your website, then you should consider putting in place a
solid content plan. However, the emphasis must be on quality, not quantity. If
you only have the capacity for one high-quality article per week, settle for
that. Visitors to sites only have eyes for useful, powerful contents that will
soothe their pain points and resolve their problems.
Do not overdo things in
the name of turning in large amount of poor-quality content that appeal to no
one. You will be doing your website unquantifiable good when you post
high-quality articles, videos, info-graphics, and e-books.
Crafting a comprehensive
content strategy and churning out contents that command attention is simple
with these principles in mind:
1. Create contents on
fields you are good at. If you must write on others, let experts do them for
you.
2. Know the strong and
weak points of your competitors.
3. Find out the tastes and
preferences of your would-be visitors.
4. Move swiftly into
writing. Do not be afraid to start.
Sharing Contents on Social
Media
Publishing your content is
great, but not sharing it on notable platforms like social media will grossly
undermine your efforts. Social media provides the much needed avenue to drive
traffic, increase conversions and improves engagements. It remains one of the
best places to share content and nurture loyal following.
The whole essence of
social media marketing is to lay a solid foundation for the growth of brand
advocates. It goes beyond simply sharing blog posts on Twitter and Facebook.
Here are tested and proven ways to go about it.
1. Take time out to study your
target audience.
2. Do all that is
necessary to earn their trust. It is also important you portray yourself as an
authority on in that field.
3. Be guided by the size
of your budget when choosing the number of social networks to share your
content. Facebook is a good place to start.
4. Target smaller social
networks like Quora and Medium. They can help set you up as an authority.
Building Links
Links building will boost
traffic for any site, and it does not cost much to set up. Smaller companies with
minimal budget will definitely be better off by incorporating backlinks to
contents they share. It will help direct visitors to the company’s website.
Here is how to make the most of backlinks:
• Take advantage of
directories and listings. Many of them allow websites to register with them.
• Influencers, bloggers
and pitch media will help. Reach out to them.
• Write as many guest
posts as possible.
• Promote scholarships on
your site (.gov and .edu backlinks).
In all of this, do not
exchange quality for quantity because most helpful links has their root in
trustworthy and relevant contents.
PPC Campaign
The pay-per-click campaign
is a helpful traffic generating strategy but not suitable for companies with
small budgets. These companies should suspend it for the future. It also
requires some technical know-how. When poorly executed, it eats up budgets and
returns a disappointing result.
For individuals or
companies with the abilities to set up a PPC campaign, the following 11 ideas
will prove helpful:
• Write down your goals in
black and white.
• Always keep in mind the
size of your budget.
• Watch out for relevant
keywords.
• Take a close look at
keywords to know which to discard
• Bid on preferred
keywords.
• Maximize your chances
with one keyword per ad.
• Write catchy headlines
for your ads.
• Incorporate appealing
and attention catching informative copy.
• Monitor and analyze your
ad performance.
• Upgrade the ads and put
in new bids when necessary.
Conclusion
Generating traffic to
small website can be tricky when budget is limited. This does not mean
companies with such constrains cannot generate enough traffic to compete with
the highest ranking websites. It only requires doubling marketing efforts
through appropriate content strategies, sharing great content on social
networks, building links to websites, and launching great PPC campaign. 